Too many entrepreneurs focus on getting their brand right before they start to generate leads. That is exactly the wrong way to go about business. Leads are always more important than your brand, so don’t waste money getting your brand right at the expense of spending that same money to buy new customers.
Brad Sugars
http://www.entrepreneur.com/startingabusiness/startupbasics/startupbasicscolumnistbradsugars/article204982.html
